Calculator
Plan Campaign Cost Per Thousand
Calculate CPM, impressions, total spend, and effective cost per thousand.
Formula: CPM = (cost / impressions) * 1000
CPM Calculator
Fill any two fields to estimate the third.
Impressions
CPM
What Your Result Means
Permille is a precision-friendly way to represent ratios out of 1,000. Use it when percent feels too coarse or when per-thousand language is standard for your topic.
FAQ
- What is a good CPM?
It depends on channel, audience quality, and objective. Compare CPM with conversion and revenue metrics, not in isolation. - Is CPM the same as permille?
CPM is cost per thousand impressions. It uses a per-thousand concept, but in currency terms.