Calculator
Plan Campaign Cost Per Thousand
Calculate CPM, impressions, total spend, and effective cost per thousand.
Formula: CPM = (cost / impressions) * 1000
CPM Calculator
Fill any two fields to estimate the third.
Impressions
CPM
What Your Result Means
The calculator solves CPM, impressions, or cost from the other two values so you can evaluate campaign efficiency. Use CPM to compare media buys on a consistent per-1,000 basis.
FAQ
- What is a good CPM?
It depends on channel, audience quality, and objective. Compare CPM with conversion and revenue metrics, not in isolation. - Is CPM the same as permille?
CPM is cost per thousand impressions. It uses a per-thousand concept, but in currency terms.